Mango: runway looks at reality prices
July 31st, 2006Spain has once again proven that it is the world leader when it comes to the commercial fashion scene for women. Mango is a Barcelona-based apparel chain that operates in 81 countries and 5 continents. Its young and enthusiastic employees’ have an average age of 30 and about 82% are female. It targets demanding modern, urban and cosmopolitan women.
“Mango is dedicated to the distinctive design, manufacture and marketing of clothing and accessories for women only”. Despite their Spanish heritage – Mango is not Zara. The merchandise at Mango is richer, less mainstream and more avant garde. It is also of superior quality and hence more pricey. Shopping at Mango feels like shopping in a boutique - not unlike BCBG stores in America. The good news is that it is completely affordable despite the swanky environment they create for their consumers.
Mango seems to have what it takes to compete with well established brands like Zara (sophisticated fast fashion) and H&M (funky cheap ‘n chic). It is another one of my absolutely favourite shopping destinations – especially good when looking for professional or dressy attire. Make Mango a place to peruse if you are after a runway look at a reality price.
Mango is rapidly expanding into the US market. It has a store in Santa Monica and plans to open stores in LA, Chicago, Dallas, San Francisco and Seattle by the end of the year.
July 31st, 2006 at 6:12 pm
How exciting! Keep us locals posted on the status of the Seattle location!
Sue
August 1st, 2006 at 7:19 am
The Seattle location is Belle Square and we are looking at a launch date between September and November. I am excited about this myself!
August 3rd, 2006 at 4:08 pm
Hi Angie, You are so right about Mango (or MNG as they sometimes refer to themselves). Jem has always known that while Zara and H&M are much cheaper, their quality is inconsistent. It is worth spending a bit more to get well-fitted Mango clothes that last longer. Jem even wore a Mango dress from Singapore to Derby day in Melbourne one year and was photographed in the ‘Fashions on the Field’ section of the newspaper! (Derby Day is Australia’s equivalent of Royal Ascot - high stakes fashion). I hope you get an invite to Mango’s Seattle store launch party!
August 23rd, 2006 at 7:05 am
[…] Mango’s commercial runway looks at reality prices has arrived in Washington! Its location is on the ground floor of the Belle Square Mall in Bellevue. I went there a few days after their grand opening and was greatly impressed. Their store concept and standard of clothing is identical to any one of their branches around the world. […]
July 24th, 2007 at 8:05 am
[…] Spanish actress and style maven Penelope Cruz and her equally gorgeous sister Monica uncovered their new clothing line in Spain last week. They’ve had a stab at designing part of an Autumn/Winter 2007 line for Spanish design house Mango (MNG). The collection is due to launch on 16 September alongside a fab advertising campaign that features the stunning Spanish beauties themselves. Penelope Cruz has a superb sense of style and I’m champing at the bit with curiosity. I can’t wait to see these products hanging in one of my very favourite and affordable places to shop. Watch out rival Spanish retail giant Zara… Mango’s Cruzing with style. […]