Increase your ROI when you shop the sales

December 28th, 2006

Most retailers went on sale the day after Christmas. With Autumn and Winter collections reduced by at least 50%, this can be a good opportunity to buy what you missed during the season. However, do not be seduced by fads at bargain prices that only have a couple of months of fashion life left in them. I like to shop for items that I can fashionably wear into Spring or next winter.

High ROI (return on investment) purchases you should consider:

  • Tailored coat in a basic colour
  • Tailored black jacket
  • White collared shirts, romantic ruffle blouses, voluminous blouses and tunics
  • Cigarette pants
  • Black or black pinstripe suits
  • Cocktail wear – especially little black dresses
  • Ballet flats and wedge shoes
  • Evening clutch bag
  • Animal printed and metallic accessories

Low ROI purchases you should leave behind:

  • Bubble skirts
  • Leggings
  • Tartan and hounds tooth jackets/coats

Think twice about:

  • Red items – while red will not feature as a fashion colour for Spring 2007, it’s still an excellent basic colour to have in your wardrobe. Red is like black, white, cream, grey and tan. This is completely your call. 
  • Black items – while black will always be fashionable to wear, it is not a fashion colour for Spring. Don’t duplicate black items in your closet just because they’re on sale – beware the black rut

Remember to shop with a plan and to leave the items that do not absolutely work for you behind. Have fun finding great bargains!


Boden

One Response to “Increase your ROI when you shop the sales”

  1. Morgan Says:

    I have a question about the “black rut.” One of my favorite celebritys–in regards to style–is Angelina Jolie, who almost always can be seen wearing black (although every once in a while she dons a little color). In casual photos and many red carpet photos, she is in black. And I think she looks fabulous! Is it possible to make black your “signature” color and look great… or do you just end up looking boring (unless you’re gorgeous like Angelina)? Thanks!

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