This Autumn season is for purple lovers. The writing was on the wall towards the end of the Spring 2007 season when glimpses of vivid violet started appearing in very small doses amongst the multitudes of black, white, red, yellow and cobalt items in stores. I distinctly remember seeing a magnificent, bright purple suede Prada ballet flat at Nordstrom in May. It stood out like a sore thumb and this was a sign. When top designers introduce “a new colour” into their collections at the end of a season, fashion buyers often test a few items of that new colour in stores almost immediately. This is precisely what happened to “it” colours like yellow and cobalt a few seasons ago. The early experiments make it possible to spot future colour trends. This was the basis of my hunch about purple being big for Autumn and sure enough, it’s by far the most popular jewel tone. There’s purple clothing everywhere at the moment.

This particular shade of blue-purple is the colour that reminds me most of my Flashdance 80’s fashion days. I personally like it best with magenta, warm mustard yellow, grey and black (but not all at once). Love it or loath it, purple is the “it” colour this season and its richness has certainly spiced up Autumn’s traditionally dark palette. If head-to-toe in this royal hue is a little too much for you, sport a shoe or handbag in purple instead.

This entry was posted on Friday, August 31st, 2007 at 7:45 am and is filed under Autumn 2007, Career Wear, Industry Insider, Casual Wear. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.