Michelle Obama sells 2000 dresses in one day

June 23rd, 2008

Mainstream dress designer Donna Ricco makes a great commercial product. You’ll find her dresses in stores like Macy’s, Nordstrom and White House/Black Market selling for $90-$150. Get them on sale and you’ve got quite a bargain.

A statuesque and superbly polished 5′ 11″ Michelle Obama wore a black and white, cotton sateen, tank-leaf print Donna Ricco dress when she appeared as guest host on talk show “the View” last week. She ordered the dress after seeing it advertised in a New York magazine. She added a black rose to the left shoulder strap and was impeccable. I loved it, and so did the rest of America. The magazine was flooded with orders for the same Donna Ricco dress shortly after the show. Two thousand orders that day alone.

So it’s not all about fancy designer wear for Michelle Obama. Mainstream is just as fab. Style is in the wearer and I can’t think of a better person to convey that message than a politician’s wife. Have a squizz at Donna Ricco dresses when you’re next in store. Chances are high you’ll come home with one. I’ve had mine for two years and it’s still going strong.

Sleeveless Banded Waist Short Dress

I’ve had a client in this exact Donna Ricco dress. It looked great, but we opted for a more colourful style instead.


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12 Responses to “Michelle Obama sells 2000 dresses in one day”

  1. San Says:

    I enjoyed the Donna Ricco website much more than I enjoyed the DVF site I looked at a while back. Donna Ricco’s dresses seem more wearable. I’ll definately keep an eye on her dress line.

  2. Tanya Says:

    Michelle looked great in that dress. Maybe in her we’ll have an American answer (fashionwise) to Carla Bruni?

    Dona Ricco dresses look pretty, but are generally not my style. I did like tough one very similar to this, but with a slightly trumpet skirt and yellow sash.

  3. Patricia Says:

    I have to say that I really like Donna Ricco’s dresses. They seem to be very feminine and flirty.

  4. Dana Says:

    I just bought a Donna Ricco dress at the recent Nordie’s sale — and then saw it featured in the last issue of “Working Mother” magazine. I was feeling tres hip. I’m also having great luck with Maggie London dresses.

  5. WK Says:

    You look Fab is the first thing I read every morning (LOVE it), I received an email from White house/ Black market subject title- “Our Famous Dress! As Seen on The View” right after I read this post. They are calling this dress” Road to the White house Style” I was impressed by their marketing strategic but turn off by the overexposure.

    This dress is totally my style; however, can’t picture myself wearing something over exposed. How do you add your personal style to a famous dress?

  6. Antje Says:

    Pretty! I like the poppy one (of course): http://www.donnaricco.com/prod.....aspx?p=364

  7. Christie Says:

    Does she really only make dresses down to size 4? That’s unfortunate. I am on a dress-buying spree this summer and was loving this suggestion. What about the small-framed among us?

  8. m Says:

    the poppy dress is gorgeous, thanks antje!

    i love teh way michelle o dresses, it’s sleek and conservative, yet feminine. she is an inspiration.

  9. Joey Says:

    Bought a Donna Ricco last year and it’s still going strong. Great fabric and great fit for this pear. Reasonably priced. Dana, yes–Maggie London has a great line too. I bought one this year and am impatiently waiting for the weather to get warm in Seattle. London also made darling little crop sweaters to go with dresses. I have one in ivory and one in black.

  10. Joelle Says:

    I love the dress in the photo, however I agree with WK–I wouldn’t want to wear the exact dress Michelle had because it’s overexposed and way too many people probably already have it. But I like the simplicity and wearability of Donna Ricco’s style and will definitely keep an eye out for her designs. I have long been familiar with Maggie London’s line and I like her dresses too!

  11. Chaula Says:

    Antje, I recently bought the poppy print dress in the photo and wore it last weekend for a date. The cut is slightly different - mine has a square necline with slighly puffed sleeves. And the coolest part is it has two cleverly camouflaged pockets that make the dress flirty but edgy. The color is gorgeous - definitely made me stand out in a sea of black and I got tons of compliments from strangers. Yay for Donna!

  12. Angie Says:

    Nice point, Tanya. Sounds like we already have a “Michelle O”.

    Maggie London does a great commercial product. A spot too much polyester, but super all the same.

    Christie, Donna Ricco dresses go down to a size 2 in store and the fits are small (at least they were a few years ago). She also does a petites range that’s smaller. Petite dresses often work even if you’re not petite. But at 5’ 4” you should have no problem.

    I’d never advocate an overexposed style of a dress. The main message of this post was that tasteful mainstream fashion is fab too, despite your capacity to afford exclusive designer wear. It’s how you put yourself together in the end that’s seals the deal. Michelle O would look great in a brown paper bag.

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